Our Brands

Our Brands

Siddarth Group is one of India's fastest growing branded apparel companies in garments exports. After consolidating its market leadership with its own brands, it introduced some of the leading international labels enabling Indian consumers to buy the most prestigious global fashion and accessories within the country. The company's brand portfolio includes products that range from affordable and mass-market to luxurious, high-end styles that cater to every age group, from children to women. Siddarth Group Brands - Paprika, Surasa, Jaipuri Kurti, Chickpea.

Paprika
Paprika was launched in as a fashion wear brand offering international and fusion styles to the family at an affordable price. Paprika is a complete brand offering proprietary prints, designs and fits. Its merchandise is not only functional, but universally appealing with trendy cuts and styles. The product line is characterised by a spirit that fuses local nuances with international style, creating an attitude that is as at home on the street as it would be on a ramp.

Jaipuri Kurti 
Siddarth Group have combined their aesthetics and values to establish Jaipuri kurti, a fresh and dynamic ethnic wear lifestyle brand that thrives to make both traditional as well as contemporary clothing and printed fabrics with a distinct flavor that comes from a sophisticated sense of aesthetics, attention to detail, quality and excellent craftsmanship. Jaipuri kurti creations carry great designs which are hand printed on natural fabrics by a process that has minimal impact on the environment.

Surasa
Surasa is the Indian wear in contemporary vocabulary. It uses traditional Indian aesthetic o create fashion oriented sophisticated product. It aims at young Indian women with ethnic life style. Surasa originates from and carries forward colorful Jaipur's identity.

 

Chickpea
Chickpea is the Global Style icon for kids. It offers an extensive product portfolio of garments for infants, toddlers and juniors. Chickpea Apparels in a host of colours, styles, designs, fabric and prices that will strike all the right notes for children. We believe that our extensive portfolio of quality yet affordable products for kids has contributed to our growth and will continue to support the development of brand loyalty among consumers. Kids are huge mischief-makers; you would want them to be comfortable in what they are wearing, while looking like a dream. The Chickpea style aspirations for your kid - Capris, Dresses, Jackets,Jeans, Shirts, Shorts, Trousers, Tops, Tunics, t-shirts and more for both girls .